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What Marketers Can Learn From Avocados + ChatGPT at the Super Bowl
3 min read
Super Bowl 2023 is going to be huge this year and not just for sports fans. This year marketers, brands, and entrepreneurs will be paying very close attention to the commercials that feature AI ChatGPT.
After only two months, exactly 60 days, ChatGPT has reached 100 million users. In the last two decades, there hasn’t been a faster on-ramp of customers for any app that even compares to this.
Avocados From Mexico (AFM)
AFM will be leveraging AI ChatGPT in one of the half-time commercials. The company will use a QR Code, much like Coinbase did last year in its famous ad during the Super Bowl that it crashed the app. This year however everyone will be talking about avocados.
AFM’s QR Code will link to a landing page integrated with the popular generative AI ChatGPT Tool. The landing page will direct users to press a button to generate a tweet created by AI ChatGPT, with the bot’s response appearing on the landing page. All users will be encouraged to tweet during the game for mass effect.
Why Marketers Should Pay Attention
AI ChatGPT should pique marketers’ attention not just because of the fast-growing adoption of the technology, but most importantly how they can leverage its use for the brands they represent.
AVF is making a huge splash with its theme of Avocado Intelligence with the use of AI ChatGPT.
If you are a marketer or a brand how you can leverage this “Intelligence” angle for your company? Here are a few suggestions:
A PR company with clients looking to hire can leverage ChatGPT by using it to build a conversational AI recruitment chatbot. This can be marketed as “Hiring Intelligence.” The chatbot can interact with job applicants and provide them with information about open positions, the company, and the hiring process.
The chatbot can also ask relevant questions to assess the applicant’s qualifications, experience, and fit for the role, and provide personalized responses and feedback.
This can not only streamline the initial screening process but also provide a more engaging and convenient experience for job applicants. The chatbot can also gather valuable data and insights about the applicants, which can be analyzed and used to inform future hiring decisions.
An Ad Agency can leverage AI ChatGPT in the way Ryan Reynolds did with Mint Mobile. His ad was scripted by the tech. He specifically asked it to generate copy in his voice and it did just that. This can be marketed as “Ad Intelligence.”
Wall Street is now flocking to AI ChatGPT under the theme of “Financial Intelligence.” Below are some of the use cases:
Customer Service: ChatGPT can be used to build chatbots that provide quick and accurate responses to customer inquiries, reducing the workload for human customer service representatives and improving customer satisfaction.
Fraud Detection: ChatGPT can be integrated with financial data to identify patterns and anomalies that may indicate fraud, helping to improve the accuracy and speed of fraud detection.
Portfolio Management: ChatGPT can assist in analyzing large amounts of financial data to identify investment opportunities and provide insights for portfolio management.
Risk Assessment: ChatGPT can be used to analyze market data and customer information to assess risk levels and inform risk management strategies.
Chatbots for Financial Planning: ChatGPT can be used to build chatbots that provide personalized financial planning advice, helping customers to make informed decisions about their finances.
LinkedIn + Twitter Intelligence
I came across this new app on Product Hunt called Replaiso. It’s a ChatGPT AI reply generator with custom reactions for Twitter and LinkedIn. Yes, it ghostwrites your replies for you. Genius! This is under the theme of “Ghostwriting Intelligence.”
The use cases go on and on.
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